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Our story

关于我们

Based in Singapore, SOYO® (Skin Of Youth Optimal) has been a pioneer in crafting high-quality skincare solutions since 2005. Our mission is simple yet profound: to deliver safe, effective, and results-driven skincare that enhances your skin’s wellness and beauty.

Our Philosophy
At SOYO®, we believe in the power of nature and the precision of science. Our products are meticulously formulated using a unique blend of concentrated natural plant extracts, ensuring that each ingredient serves a purpose without unnecessary additives or chemical fillers that might irritate your skin. We are committed to excluding harmful ingredients such as:

  • 对羟基苯甲酸酯
  • Sodium Lauryl Sulfate (SLS)
  • 凡士林
  • 石蜡
  • 有害矿物油
  • Artificial fragrances

By avoiding these harsh components, we aim to provide skincare that is gentle yet effective for all skin types, including sensitive skin.

Our Commitment

At SOYO®, we are passionate about advancing skincare through innovation and collaboration. Our team works closely with beauty therapists, aesthetic doctors, and skincare professionals locally and globally to stay at the cutting edge of skincare science. Our chemists and pharmacists are dedicated to researching and developing the finest ingredients to address various skin conditions effectively and naturally.

 

Join us in discovering the optimal path to youthful, 

radiant skin with SOYO®…

Founder of SOYO

Joyce Foo is passionate about finding genuine solutions for beauty and skincare. By collaborating with pharmacists, chemists, and top brands worldwide, she has gained a profound knowledge of the art and science of skincare. Based on her personal journey, she understands that achieving great skin is a gradual process rather than an instant fix. 

Through her own experience, she discovered that true beauty is a blend of self-assurance and outer appearance. Skincare plays a crucial role in both the physical and emotional transformation of individuals. This ignited a simple desire within her: 

Bringing Beauty to Life – transforming beauty into reality through effective skincare products.